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Research papers

The evolution of the market researcher (German)

This paper shows the development and the volume of market research in a "biogram". This type of graph is commonly used in evolutionary theory and visualises how long it took a species or a profession, for that matter to reach the present state...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
August 1, 1975
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Citation

Wyss, W. (1975a, August 01). The evolution of the market researcher (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher-german-


Research papers

Some problems associated with the use of multidimensional scaling

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
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Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling


Research papers

The development and present state of market psychology and psychological research of market research in the CSSR

This contribution presents a fundamental survey of the development of market psychology and psychological research of market in the CSSR on the basis of theoretical and research work done in this field during the last two decades. The development has...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jitka Vysekalovà
August 1, 1975
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Citation

Vysekalovà, J. (1975a, August 01). The development and present state of market psychology and psychological research of market research in the CSSR. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-development-and-present-state-of-market-psychology-and-psychological-research-of-market-research-in-the-cssr


Research papers

Some problems associated with the use of multidimensional scaling (French)

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
×

Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling-french-


Research papers

Influence of the utilization of multivariate techniques on the quality of studies (French)

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Joseph Lion
August 1, 1975
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Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies-french-


Research papers

Survey research in developing countries

This paper discusses the general state of survey research in Egypt, with emphasis on public opinion surveys. It discusses, after reviewing the development of survey research, survey priorities, public opinion surveys, some methodological...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Nahed Saleh
August 1, 1975
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Citation

Saleh, N. (1975a, August 01). Survey research in developing countries. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/survey-research-in-developing-countries


Research papers

Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods

This paper is concerned with purchasing or usage panels specially set up for a distinct period of time and usually to measure only one product, i.e. "tailor-made" panels. It examines the circumstances in which such panels are likely to be used, some...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: John Parfitt
August 1, 1975
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Citation

Parfitt, J. (1975a, August 01). Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tailor-made-panels-combining-the-advantages-of-ad-hoc-survey-and-consumer-panel-methods


Research papers

Influence of the utilization of multivariate techniques on the quality of studies

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Joseph Lion
August 1, 1975
×

Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies


Research papers

The state of the art

This paper seeks to show what kind of marketing objectives promotions are able to achieve and how the researcher can help the marketer in defining promotional goals and measuring the results.

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Yves Castagnol
June 15, 1975
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Citation

Castagnol, Y. (1975a, June 15). The state of the art. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-state-of-the-art